Barnett Consulting Group, LLC.
G. Lane Barnett, Principal
Lane Barnett has more than thirty years experience in package goods
marketing, real estate brokerage and franchising, and real estate related
home services such as mortgage, closing services, and insurance. Known
for building brands for a variety of Fortune 500 companies Barnett brings
the unique perspective of a national marketer and operating executive and
a local business owner to the delivery of real world solutions.
In positions as diverse as President and CEO of GMAC Franchise Real Estate
to Senior VP and Director of Marketing for Jim Beam Brands, he clearly
understands the need for brand differentiation and sound metrics based
business planning and operations. Most importantly he understands the
need for solutions that are locally implementable and that will work in the
real world.
Lane is an accomplished public speaker having presented to countless
audiences ranging from several thousand to intimate groups of senior
executives. Known for his no holds barred straight talk about industry
challenges and real world solutions he covers topics such as “ The
Common Denominator of Business Success”, “The Disappearing Bricks
and Mortar Office”, and “How To Turn Trends at 30,000 Feet Into
Local Success”.